Nine Lessons from the MIT Enterprise Forum
The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies. Every month a CEO of a local, up and coming, high tech company presents an executive overview...
View ArticleRSA and Social Media: Nasza-Klasa in Poland
Guest Post by: Tim FowlerWhen I head out to conferences and seminars, the value for me often is not so much in the content of the event itself, but more with the surprising people you meet and their...
View ArticleSocial Media Case Study – Wrigleys Extra v Polo Mints
Guest Post by: Jon StokesA few months ago I came across a blog post which compared Nestle’sPolo Mint social media campaign to that of Mars– owned chewing gum brand Wrigley’s Extra.Now that the...
View ArticleSocial Media Case Study: Crowdsourced Crops and FarmVille in Real Life
Guest Post by: Jon StokesMost Facebook users will have heard of FarmVille, one of the most popular games on the social network, with almost 47 million monthly active users. And as social gaming has a...
View ArticleSocial Media Case Study: KLM Royal Dutch Airlines
Guest Post by: George CathcartSocial media campaigns are absolutely everywhere now. Seldom that original, and often poorly executed, the space is becoming so turgid with a mix of good, bad, ugly and...
View ArticleSocial Media Case Study: Dettol in China
Guest Post by: HamidSirhanBrands and businesses are trying, more and more, to engage Chinese audiences online, particularly consumer and FMCG brands.Recently, ReckittBenckiser cleaning and disinfectant...
View ArticleSocial Media Cases Study: Tesco and Social Shopping Platform Foodie.fm
Guest Post by: Jo StratmannYou may’ve heard that supermarket behemoth Tesco has signed up for Foodie.fm– a service which has been dubbed by its backers as “the Facebook for grocers”.Launched by...
View ArticleNine Lessons from the MIT Enterprise Forum
The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies. Every month a CEO of a local, up and coming, high tech company presents an executive overview...
View ArticleRSA and Social Media: Nasza-Klasa in Poland
Guest Post by: Tim FowlerWhen I head out to conferences and seminars, the value for me often is not so much in the content of the event itself, but more with the surprising people you meet and their...
View ArticleSocial Media Case Study – Wrigleys Extra v Polo Mints
Guest Post by: Jon StokesA few months ago I came across a blog post which compared Nestle’sPolo Mint social media campaign to that of Mars– owned chewing gum brand Wrigley’s Extra.Now that the...
View ArticleSocial Media Case Study: Crowdsourced Crops and FarmVille in Real Life
Guest Post by: Jon StokesMost Facebook users will have heard of FarmVille, one of the most popular games on the social network, with almost 47 million monthly active users. And as social gaming has a...
View ArticleSocial Media Case Study: KLM Royal Dutch Airlines
Guest Post by: George CathcartSocial media campaigns are absolutely everywhere now. Seldom that original, and often poorly executed, the space is becoming so turgid with a mix of good, bad, ugly and...
View ArticleSocial Media Case Study: Dettol in China
Guest Post by: HamidSirhanBrands and businesses are trying, more and more, to engage Chinese audiences online, particularly consumer and FMCG brands.Recently, ReckittBenckiser cleaning and disinfectant...
View ArticleSocial Media Cases Study: Tesco and Social Shopping Platform Foodie.fm
Guest Post by: Jo StratmannYou may’ve heard that supermarket behemoth Tesco has signed up for Foodie.fm– a service which has been dubbed by its backers as “the Facebook for grocers”.Launched by...
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